Video Production Cost
Estimated Desired Video Production Cost
Low-Cost
Low cost, efficiency-based video production.
Typical Cost Range
$1500 to $5,000
Production Company Size
Usually one or two person videographer, freelancer or production company.
Experience Level
Ranges from no industry experience to considerable industry experience levels.
Expertise / Creativity Level
Usually lower levels of creativity and expertise at this level.
Typical Projects
Small business clients, lower-cost web projects, simple video projects, volume shooting projects
Marketing/Business Input
Most companies at this level are production technicians and do not bring marketing and strategic skills or industry knowledge to the project.
Mid-Range
Professional, purpose-built, high quality video production.
Typical Cost Range
$5,000 to $25,000
Production Company Size
Usually three to ten person production companies with a variety of in-house specialty skills.
Experience Level
Considerable experience levels at all facets of production.
Expertise / Creativity Level
Moderate to high creative capabilities and expertise.
Typical Projects
Serves Small business market leaders, mid-sized companies and production work for large enterprise clients for all levels and types of video projects.
Marketing/Business Input
Most companies at this level provide marketing and business input based on their areas of expertise and business focus.
High-End
High-end, high production value creative.
Typical Cost Range
$25,000+
Production Company Size
Usually ten or more employees (depending on market served) with industry-leading skills and capabilities.
Experience Level
Highest levels of experience at this level.
Expertise / Creativity
Level
In-depth industry expertise and highest quality creative capabilities.
Typical Projects
Serving mid and large enterprise companies for all aspects of branding, promotion, and other marketing priorities.
Marketing/Business Input
Research capabilities, focus-testing and direct industry knowledge and expertise are typical at this level.